Amid the rapid growth of online social media over the past handful of years, many small businesses have been left out of a medium that has been used very effectively by big business to target and interact with a key youth demographic. For those of you still wondering how to get started with Web 2.0, the E-Commerce Times published a guide this morning -- Where There's a Web, There's a Way: A Business Guide to Getting Social [1].

It's not the most comprehensive reference on Web 2.0 out there by any means, but the guide does a good job of explaining on how many tools can be integrated from the prospective of a small business, and it should provide a great starting point for those looking to get their feet wet with the social media phenomenon.