In 2005, I wrote in a document titled, Creating a Business Friendly California, meant to energize the business community: "To achieve a business friendly California, the business community must speak directly to the voters. We must educate voters on issues of the economy, business, regulations, and taxes. It's not enough to educate the elected policy makers. Voters are the policy makers, themselves, when they vote on initiatives. We have to show them that a business friendly California is good for everybody."
Finally, such an effort is coming about thanks to the United States Chamber of Commerce. The Chamber issued a report the end of last month on California's economic troubles and offered suggestions on how to turn around our economy. You can find the full report here.
The Chamber plans to back up this report with a media campaign to get the word out along the lines of my proposal from years ago.

