The California business community should take a page from the game plan of the state’s most powerful public employee union to build an argument for a healthy business climate. The California Teachers Association recently released a series of radio and television commercials promoting the profession. The ads do not advocate for a ballot measure or a candidate, but they build the foundation of goodwill for when the union does get involved in the political arena, which it does often.
The business community should take the same approach. However, as Tony Quinn recently wrote in a Fox and Hounds Daily commentary, “business has proven entirely tactical in their approach to politics: there is little long term strategic thinking.”
Challenge a specific business or industry in the political arena and they will respond fiercely. But suggest a long-term campaign of espousing the virtues of a better business climate and no one raises a hand. Such an education campaign would pay off at election time.