Someone once told me, “If you’re not at the table, you’re on the menu!” Well, as it relates to the almost-daily-changing cannabis industry here and across the U.S., those words couldn’t hold more weight or truth.

I’ll admit – I’m a rather wonky engineer, guilty of hiding his head in the sand and books on a regular basis. I manufacture state-of-the-art greenhouses with what some might call “all the bells and whistles” and technologies. I’ve spent more than two decades working to perfect agricultural housing structures that are superior to others in the marketplace, and I’m quite proud of what we’ve developed for growers, retailers, and consumers.

But, along with that success, I’ll also admit some stumbles, missteps, and outright disasters. And, looking back, every one of those were deeply rooted in my ignorance or abject unwillingness to “tune in” to what I needed to know in the industry.

To those of you embarking or already journeying down the Cannabis Highway, I caution you to not make similar mistakes. Too much is happening too fast – and if you’re not both informed and engaged, it could cost you big time.  I thought I’d draw from my own experiences with some simple but important steps to help you navigate the path so it’s not so treacherous:

Be Informed, Be Involved, Be Heard. The Cannabis Era can and should grow at an exponential level in the Golden State and elsewhere – and you’ll be doing yourself and the industry a favor by sharing your “green energy” every step of the way.


John Taylor is the President of  SMART Cannabis and the founder and President of Next Generation Farming, Inc., a global leader in state-of-the-art agritech, cannabis and advanced organic greenhouse development and farming solutions.