If airports are California’s
gateways, then hotels, bed and breakfasts, and inns are homes to travelers.
Whether people are visiting a place they’ve been to before, in town for
business or a conference, or exploring an area for the first time, those
friendly faces at the front desk, housekeeping and the concierge table are
ambassadors for a region.
In my roles with
the Corporation for Travel Promotion (CTP) and the California Travel and
Tourism Commission (CTTC), I’ve seen the sizeable return on investment for
hospitality, travel and tourism spending. The economic engine fueled by a state
or region’s travel and tourism budget should not be overlooked. In fact, the
U.S. travel and tourism industry must be treated as the jewel it truly is.
tourism are crucial to the success of a state like California. We are the
number one travel destination in the country, but also a state fighting off
enormous financial burdens. Travel and tourism in California annually inject
$95.1 billion in travel spending into the economy, directly supporting 873,000
jobs and generating $6.1 billion in direct state and local tax revenues.