The Little Berry that Could: How Strawberries Contribute to the Vitality of Southern California’s Urban Economy

Annette Levi and Serhat Asci
Annette Levi, PhD, is a professor and agricultural business department chair at Fresno State University (FSU). Serhat Asci, PhD, is an assistant professor and research associate at FSU’s Institute for Food & Agriculture.

While urban and rural California may be miles apart geographically and politically, they could not be more interdependent economically. That’s what we found with a recent research project that determined nearly $3-billion of Southern California’s urban economy is directly linked to the state’s strawberry farming operations. Southern California plays a major role in contributing to […]

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