Perhaps the worst thing that could happen to a politician is a loss of interest in what they have to say.
Donald Trump won that contest a long time ago by grabbing center stage and never relinquishing it.
He received substantial help from the media, which thought it necessary to repeat and keep repeating his utterances even though excluding some verbal detours and a number of sensational accusations the story line rarely varied.
It was well established shortly after he announced his candidacy from the Trump Tower in June 2015 that he would be the greatest candidate who would mount the greatest campaign to make America great again. And vast percentage of the media thought that was great.