Compromise on Use of Deadly Force by Police Almost Complete
Governor Gavin Newsom signed AB 392 by Assemblywoman Shirley Weber, which sets new standards in the use of deadly force by law enforcement. It is the first major change in California’s Use of Force policies since 1874. But it didn’t come easily. It took compromise and all the components of that comprise are yet to […]
PG&E Should Focus Less on Brand, More on Cleaning Up Core Operations
A question I often ask in my marketing classes: which is more important, brand or product? Those on the brand side often point to the success of Starbucks, the ultimate in “perception marketing” surrounding the perfect cup of coffee. After building a global operation based on that brand, the company managed to preserve it even […]
Ending The War On Communities: 14 Suggestions To Protect Neighborhoods While Providing Meaningful Housing Solutions
The debate on solving California’s housing affordability crisis has reached a fever pitch, and the level of noise is drowning out solutions. We are facing a push to indiscriminately force density on neighborhoods and a war on single-family housing, which some in Sacramento paint as inherently “racist” and “immoral.” As Sacramento politicians spin their wheels […]