The GOP is falling off the New Media bandwagon

The Republican Party learned a hard lesson on technology during the 2008 Presidential election. Realizing President Barack Obama obliterated the GOP by using all the shiny new technology he could get his hands on, our party was left desperately searching for our own plan.

The College Republicans have been effectively using new media since 2004. I recall many conversations with a multitude of Republicans throughout the party where I practically begged them to use Facebook, or the now passé MySpace, to reach younger voters. I was told time and again that these were just passing fads and that "all the tech stuff" was unproven and therefore not worth the GOP’s time.

Republicans were completely unaware that these "passing fads" were exactly the opposite. Young voters get their news, TV and radio from the Internet. They access and interact in politics almost exclusively on the web. It’s impossible to reach large numbers of young voters through old school methods.