When The Vending Machine Breaks
The highly respected City Manager of Ventura, Rick Cole, employs the “vending machine/customer” metaphor in describing what has become the de facto relationship between citizens and their governing institutions. As Cole tells it, “the unspoken mindset of many of our customers is that local government is a like a vending machine. You put your money in the slot and expect to receive the goods and services you desire.”
This shift from citizen to “customer” is fairly recent, originating in the 1980s and early 90s, when governments from cities to the Feds, incorporated the new customer service ideology then used by the private sector. Instead of viewing government as something one participates in, this change produced a scenario where it was just another service provider and taxes became the cost for those services.