Olympic-Size Opportunity
Will Los Angeles be a beneficiary of the Olympic Games?
Even though the games, which open next week, will be in distant China, they could result in residual and real benefits for Los Angeles.
How so? Well, consider what Peter Ueberroth said last week: While Chinese officials see the games as a way to show off the country to the rest of the world, they don’t quite realize that the games will bring the world into China, exposing their population to a wave of foreign influences and attitudes. That wave will wipe away fears and prejudices, and embolden the Chinese to look overseas to study, do business or just travel.
What the Chinese officials don’t know yet is that once you open up a closed country, it’s hard to snap it shut again.
For that reason, Ueberroth said the upcoming Olympics will be the most significant international event ever.