Author: Val Smith, PhD, Wayne Johnson, and Bereket Kelile

Val Smith PhD is Research Director for California based SJR Opinion Research with 35 years of State, National, and International survey research experience. Wayne Johnson is the founder and Senior Advisor to SJR Opinion Research and Bereket Kelile is Associate Director of Research.
Forbes Archive

Lessons for Pollsters in the Election

When it comes to elections, just like sports, the spread does matter. Democratic strategist James Carville said the day before Election Day on MSNBC that

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Val Smith, PhD, Wayne Johnson, and Bereket Kelile November 10, 2020