California’s Denomination Effect
Voters refuse to solve the state’s financial problems with gimmicks or tax increases. That’s the clear and unambiguous message from the defeat of Propositions 1A-1E. Less clear- to voters or budget planners- is where we go from here. With borrowing and tax increases off the table, where do we find a solution to the state’s $21.3 billion budget deficit?
The latest copy of the Journal of Consumer Research. Where else?
In studying consumer spending habits, economists Priya Raghubir and Joydeep Srivastava discovered that people are more likely to spend money if they are given small denominations.
"We’ve done some studies with four quarters and a dollar, and we found that people were much less likely to spend the $1 note that they were given than the four quarters they were given," Raghubir explained to National Public Radio on May 12th.