Lesson One in the Initiative Game Playbook
If you are trying to defeat an initiative measure destined
for the ballot, lesson one in the initiative game playbook is to cause
confusion and uncertainty with the voters. One of the chief weapons to
accomplish this goal is to file a rival measure of your own on the same
subject. If both measures qualify for the ballot, the voters will have the extra
task of not only trying to decide if a reform is needed, but also which reform is the
best one to solve the problem the measures are intended to address.
Once the campaign attacks start flying on the supposed
hidden agendas or flaws in the rival measures, the voters often throw up their
hands in disgust and vote NO on both entries. That is often an acceptable
result for the supporters of the second measure. They don’t want Measure A to
pass. If Measure B, their own initiative, goes down in the process, they will
accept that collateral damage because their first priority is to defeat Measure
A.